Wednesday, May 1, 2013

Roberts Brothers Commercial - A Home...


Roberts Brothers...A Home from Roberts Brothers on Vimeo.

Our new Roberts Brothers TV commercial hit the airways this week, and I am beyond excited to share this with y'all! There are very few projects that come around like this in your career. This has been without a doubt, my favorite project I have ever been a part of, and has literally been my (2nd) "baby" these past few months. (My #1 baby is the one walking in the first shot!)

A little background on the project...

My client (Roberts Brothers) and I have talked about doing a commercial like this for years, but we just couldn't figure out where to start. We wanted to come up with something that really captured the emotion and the meaning of a home. I had never produced a commercial before, but was willing to dive-in whenever the inspiration hit.

That inspiration came when I was watching the super bowl, and I was so moved by this JEEP commercial, with Oprah as the narrator.



It was an ah-ha moment for us and we thought: That's it! We need a script and a voice (not just any voice, but "the" voice) and powerful shots to back it up. I sat down at my computer, and in about an hour, wrote this script. I then presented it to Daniel Dennis (RBI President) and he loved it, and so our work began. 

We teamed up with Cari Searcy (owner of All Good Creatives) for the video production. She is amazing and so talented, and we worked tirelessly together to make our vision come true. And also, a huge thank you to Cari's assistant for the day, the talented Devin Ford. We love working with Devin, and she helped Cari capture these shots. The commercial took an entire Saturday to film. We filmed it at my house, my neighbor's house and a RBI agent's house. We were so thankful for all of the people that showed up and acted out the parts. We couldn't have done it without their help!

The next task was to find "the voice". We knew this would make or break the commercial, and we spent months searching for the perfect voice. We looked all the way from Hollywood to Fred Thompson to Condoleezza Rice, and nothing was working out. They were either too expensive or just weren't the perfect fit. On our way home from the video shoot, I told Daniel my father-in-law's voice might be worth listening to. When we pulled up at my house, he just so happened to be there with my husband and daughter. We asked him to read the script, and immediately, we knew he was the one. After all this searching, the voice was right around the corner! Within a week, we met him at the recording studio. To say he was awesome is an understatement. Mack took our direction and nailed it! The fact that his voice is "the voice", makes this project that much more special.

The music is by the talented Sanders Bohlke. I went to Ole Miss with Sanders and have always loved this song, Lovesick Misery. I kept envisioning it as the instrumental. He was nice enough to take time out of his busy touring schedule, and rerecord this 60-second spot just for our commercial.

Whew...sorry for the long recap, and if you can't tell, this project was very close to my heart :)

Happy hump day everyone! May you always live and celebrate life in the home of your dreams...

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9 comments:

  1. Hey Hadley, this is Elizabeth (Maclellan) Lindquist. Flashback to tennis is middle school! I can't even remember how i found your blog, but I've been following it for about a year... because I love seeing your life and talent. I saw your mom at LMPC a few months ago :) This blog post demanded that I comment and say "Wow!" I love it....made me cry. You did a great job! And your father-in-law's voice is perfect.

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    1. Elizabeth!! So great to hear from you. Your sweet comments made my day :) We need to catch up soon! How fun would it be to play tennis next time we're in c-town at the McCallie courts?? Just like the good ole days... And have our kiddos try to play too? Hope you're doing well and we really do need to get together at some point soon!!

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  2. Oh my goodness... Amazing!! I watched it twice and got choked up both times :) so beautiful!!!!

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    1. Thanks sweet Jill!! I still get choked up and I've seen it 10000 times :)

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  3. I know I'm just your Mama, but I am so proud of your work. Great ,great job!!

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  4. AWESOME. Really, really great Hads!

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    1. Thanks Hilary! You're sweet to comment and hope all is well in Texas!!

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  5. this is awesome hadley- i'd seen the commercial several times and thought of how much i loved it and didnt even know you were involved. congrats.

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