Company Brochures & Tutus!

Whew. I've been quite the worker-bee lately. I'm so excited to share this recent design project with you. Countless (and I mean COUNTLESS) hours went into this project, and I can't tell you how proud I am of the final result. We've been working on this since February and we just presented everything to the agents last week.

A little background here...the client is Roberts Brothers, which is the largest Real Estate company in South Alabama. When I first started doing work for them, we sat down and went over all of their needs. They needed everything: a company brochure, a listing presentation, a buyer presentation, a recruiting piece, agent's personalized presentations, and the list goes on. So instead of creating tons of random pieces that basically said the same thing, we decided to do ONE piece, and to do it WELL.

We spent months coming up with the content and thought long and hard about WHAT we wanted to say and HOW we wanted to say it. The piece has 5 layered inserts on the left: The Company, The Realtors, The Marketing, The Website, The Results. We felt like those 5 inserts represented everything from the history of Roberts Brothers to the recent, impressive web stats. Gwins Printing did an amazing job and they were such a joy to work with.

The two inserts on the right include a sheet for buyers and sellers.


We made sure to leave space for the agents—it was important that they could personalize it and make it their own. See Katie Crane's bio below that will fit perfectly as the top insert on the right side.

This hand-painted watercolor (by the very talented Artist/Realtor Lynne Weeks) was printed on the folder's inside flap and illustrates Roberts Brothers five locations beautifully...

We wanted to show and not just tell so we used many graphics and visuals throughout the inserts. Here's a quick glimpse of several of the inserts (to see all inserts, view the digital FlipBook)

This group photo was taken specifically for this marketing piece—and Thigpen photography did a wonderful job making our conceptual idea come to life.

And my favorite part of the brochure is this digital, interactive FlipBook. It's great for presentations or emails and all things web-related. It'll be featured on the RBI website soon, but for now, you can view it here.

And in case that wasn't enough...we designed a PowerPoint version of the brochure so that the agents can customize it themselves and use it during presentations. So watch out, the RBI Realtors are gettin pretty techy these days!

Sorry for such a long post, but this project deserved it's own posting. It's been my baby for the past few months, but NOTHING compares to my favorite baby. We played dress-up the other day and I couldn't stop laughing when we tried on her pink tutu (given to Calder by close family friend Patsi Walker)! She didn't know what to think about it.

Priss-pot or tomboy, who knows?

Happy 4th everyone!

Hadley Designs giveaway!

I'm doing a giveaway for a free set of personalized stationery. The winner will get to choose a font, color and motif, and will receive a set of 48 personalized cards and 48 matching envelopes for free! Become a follower, and you will be in the running. I'm going to draw the winner's name two weeks from today, so you have until April 12 to be eligible to win!

This is a wonderful way for me to thank my fans and regular readers. Thanks again for your support — I truly appreciate it.

So, there!

I've never thought of myself as a Mobilian. Actually, I've always seen myself as a "transplant" to this town, but when I read this article in the new Garden & Gun, I was so excited about our Mobile Bay feature story, and for the first time, I actually felt like a Mobilian...if that makes any sense at all.

The article made me feel proud of our town, and it was as if they were referring to my home. This is a big step for me, since I've always thought of Chattanooga as my real home. Although the 'noog will always hold a extra special place in heart, Mobile Bay is my home now, and I love it. What a great article — so well written and witty. Winston Groom, the author of Forest Gump and a Mobile native, wrote this story, and I think he did a fantastic job. He ends every paragraph with "So, there!" Make sure and read the entire article...and I promise you'll be saying "So there!" with Winston....

A great picture of my favorite people's dads! Rebekah Phillips Webb is a fellow graphic designer, and I have loved getting to know her over the past few years. Her father, pictured below, is Charles Phillips, who owns an amazing antique store just outside of Mobile, called you guessed it...Charles Phillips Antiques. I could walk around there for hours. If you've never been, you must see this place! Definitely worth the drive!!

Well, I could talk to Rebekah for hours about fonts, Mac software, whether to get adobe cs4 or cs5 and what plugin to download....you know, we speak the same dorky design language! But I could also talk to her about anything going on in my life...she's one of those people you immediately feel comfortable around. Check out Rebekah's website...she is so talented!

And finally, I can't mention the Garden & Gun article and not give a shoot out to East Bay Clothiers. They were one of the "featured shops" in the G&G article, which doesn't surprise me at all! I'm in the process of redesigning their website, and am very excited about the creative approach we are taking. Stay tuned to see the progress! Genie McCown is fabuous — she is larger than life and such a joy to work with. I am honored to redesign their website. So...if you're in Fairhope, you must stop by EBC and check out their fabulous clothes. Genie has great taste, and the clothes they carry are top of the line!

New Website Coming Soon!!

Here's a sneak peak of my new home page design. My new site should be live in the next few weeks!


Click here to view my current website.