Monday, May 20, 2013

Gold Foil

I'm loving gold foil these day, and am having a blast designing with it right now for my client (and good friend) Caroline Reehl.

I've had the pleasure (and true honor) of watching Caroline develop as an artist. When we first met she was 22, fresh out of college, and beginning to follow her dream (and god-given talent) as an artist and ceramicist.  In just three short years, Caroline has grown into a successful entrepreneur / business-woman / ceramicist. We just updated her logo and overall color palette (see below). I'm in the process of redesigning her website, blog, and other print material. She's wanting a more professional look, to reflect where her work is now.

Here's a sneak peek of her blog redesign. MUCH more coming soon! For now, you can follow Caroline here.

Caroline is so, so talented and an absolute JOY to work with. We've worked together for 3+ years, and have become such close friends along the way. Stay tuned for many more designs featuring this amazing artist!
Beautiful quotes with gold foil via Emily McCarthy.


Wednesday, May 8, 2013

How Great Thou Art

I could watch this video over and over again. Wow. I've seen it so many times, but every time I get goosebumps all over and can't help but tear up. How could you not? God is so good!

And a special tribute to Vince Gill. We actually got to meet him last Thursday evening at the Mobile Rescue Mission event. His voice was AMAZING and he told the best stories. I just love his music, and most importantly, everything he stands for. He's about as solid and Godly as they come. See the powerful performance below at George Jones funeral. Vince, you are THE man, and we were truly honored to be in your presence.


Tuesday, May 7, 2013

Designer Spotlight: Lara Casey

One of the best things about social media is that you stumble upon people and businesses you never would have known existed. Well, thanks to Instagram, I found out about this amazing entrepreneur, Lara Casey. Good gosh, whenever I feel like I'm working hard or making some progress, I just need to look at her work and step-up my game.

I don't know how she does all of this (with a toddler!) but she is definitely inspiring. I love following mommy designers. It's so refreshing to see other women creating fabulous designs and pouring themselves into their businesses, yet embracing being a mommy and putting their babies first, at the same time. I won't lie, being a working mom is not easy—to say the least. It's the hardest thing I've ever done, and I'm blessed to work from home. It's a balancing act (I could write a novel on it... to be continued)...BUT, the passion and faith Lara has behind her work is truly rare. I could read her blog and view her website(s) for days—that's how involved she is. 

I personally have been very inspired recently and am wanting to take my business (my website/my branding/etc) to the next level. It's just hard to find the time, when I'm so swamped updating other businesses' branding and websites. Believe me, I wouldn't have that any other way (my clients are what matter), but it's people like Lara, who make me want to carve out the time to be the best I can be (as cliche as that may sound)...and most importantly, to do it for a greater cause. Check out her site here and her blog here, to see what I'm talking about. 

Whew, she's one talented, BUSY lady, that's for sure. So here's to being inspired and many more "Designer Spotlights" to come...


Wednesday, May 1, 2013

Roberts Brothers Commercial - A Home...

Roberts Brothers...A Home from Roberts Brothers on Vimeo.

Our new Roberts Brothers TV commercial hit the airways this week, and I am beyond excited to share this with y'all! There are very few projects that come around like this in your career. This has been without a doubt, my favorite project I have ever been a part of, and has literally been my (2nd) "baby" these past few months. (My #1 baby is the one walking in the first shot!)

A little background on the project...

My client (Roberts Brothers) and I have talked about doing a commercial like this for years, but we just couldn't figure out where to start. We wanted to come up with something that really captured the emotion and the meaning of a home. I had never produced a commercial before, but was willing to dive-in whenever the inspiration hit.

That inspiration came when I was watching the super bowl, and I was so moved by this JEEP commercial, with Oprah as the narrator.

It was an ah-ha moment for us and we thought: That's it! We need a script and a voice (not just any voice, but "the" voice) and powerful shots to back it up. I sat down at my computer, and in about an hour, wrote this script. I then presented it to Daniel Dennis (RBI President) and he loved it, and so our work began. 

We teamed up with Cari Searcy (owner of All Good Creatives) for the video production. She is amazing and so talented, and we worked tirelessly together to make our vision come true. And also, a huge thank you to Cari's assistant for the day, the talented Devin Ford. We love working with Devin, and she helped Cari capture these shots. The commercial took an entire Saturday to film. We filmed it at my house, my neighbor's house and a RBI agent's house. We were so thankful for all of the people that showed up and acted out the parts. We couldn't have done it without their help!

The next task was to find "the voice". We knew this would make or break the commercial, and we spent months searching for the perfect voice. We looked all the way from Hollywood to Fred Thompson to Condoleezza Rice, and nothing was working out. They were either too expensive or just weren't the perfect fit. On our way home from the video shoot, I told Daniel my father-in-law's voice might be worth listening to. When we pulled up at my house, he just so happened to be there with my husband and daughter. We asked him to read the script, and immediately, we knew he was the one. After all this searching, the voice was right around the corner! Within a week, we met him at the recording studio. To say he was awesome is an understatement. Mack took our direction and nailed it! The fact that his voice is "the voice", makes this project that much more special.

The music is by the talented Sanders Bohlke. I went to Ole Miss with Sanders and have always loved this song, Lovesick Misery. I kept envisioning it as the instrumental. He was nice enough to take time out of his busy touring schedule, and rerecord this 60-second spot just for our commercial.

Whew...sorry for the long recap, and if you can't tell, this project was very close to my heart :)

Happy hump day everyone! May you always live and celebrate life in the home of your dreams...

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